Egg ‘Em On for Animal Protection

Purpose recently partnered with World Animal Protection to support their Choose Cage-Free campaigning work. This week, World Animal Protection launched the “Egg ‘Em On” campaign to urge Waffle House to make the commitment to going cage-free. 2015 brought a series of high-profile announcements from companies like McDonald’s, Panera Bread, and Nestlé. World Animal Protection wants to keep building momentum around corporate commitments to humane farming. Caged egg production is one of the cruelest practices in modern farming and well-known brands have the power to bring about change for the huge numbers of animals in their supply chains.

The “Egg ‘Em On” campaign features a series of DIY-inspired stop motion video shorts and a petition page aimed at companies, like Waffle House, who have not yet publicly committed to sourcing only cage-free eggs. World Animal Protection released its first :15 stop motion animation video short, Bategg v Superegg, reminding consumers that “cage free eggs aren’t just for superheroes.” Using “hen approved” messaging, the video encourages consumers to sign a petition to egg on Waffle House for a cage-free commitment.

Silia Smith, World Animal Protection’s North American Regional Director, shared her thoughts on the potential impact of the new campaign: “Waffle House serves up thousands of eggs every day at more than 2,000 locations. A commitment from them would impact the lives of millions of hens, releasing them from unacceptable confinement in small, crowded wire cages.”

Consumers raising their voices for the humane treatment of the animals that produce the food we eat has proven to be an effective tactic in shifting the behavior of food businesses towards greater social responsibility. Add your voice and support the campaign by signing the petition and sharing the video with your networks.

More videos in the series will be released in the weeks to come, and consumers will be encouraged to share their own DIY-inspired eggs-amples. Find out more at EggEmOn.org.