Sara El Dabi

Head of Office, Europe & Senior Creative Director

As Head of Purpose’s Europe Office and Senior Creative Director, Sara El Dabi brings together her experience in creating impactful campaigns with team management and development. Sara oversees human resources, staff welfare & culture, office management, and diversity, equity  & inclusion for Purpose’s Europe team.

In her creative role, Sara takes on multi-dimensional responsibilities within the creative team as an art director, graphic designer, creative strategist and producer, merging attention to detail and innovative execution. She is passionate about delivering conceptual reasoning and in-depth research, working right from the inception of a project to its completion. Working as lead creative, Sara brings a pioneering and entrepreneurial spirit to tell stories and solve problems. At Girl Effect, Sara launched a number of youth-led brands and digital platforms, whilst nurturing and empowering other creatives in Malawi, Ethiopia and India.

Sara received her MA in graphic design from Central St Martins and previously ran her own company and creative collective for 10 years, working with clients like Nike, BBC, Vans and Urban Outfitters. This diverse and talented creative network continue to inspire her.