Mobilizing Sports Fans for Good

Purpose’s Adrienne Rochetti was recently featured on Huffington Post’s Impact blog with a piece titled “The Untapped Potential of Sports Fans.”

2015 was a big year for sports. We saw professional and collegiate sports taking a stand on some of our country’s most pressing issues, those same issues that teams have shied away from in the past, despite being in a credible position to create change.

This past year sports teams and leagues harnessed the very power they have long understood they possess: the ability to bring immediate and widespread awareness to an issue. They have effectively created high intensity, important moments around major issues. But what’s next? How can sports ensure that these moments lead to real progress?

Read more here to uncover how fans are the missing ingredient that could take these moments of influence and attention created by sports and turn them into transformative movements for change.