Social Impact is the New Social Media

Maxwell Zorick, Purpose’s Partnerships Manager, posted a piece on Medium called “.” Social Impact is the New Social Media: Five Lessons for the Next Big Business Challenge

Max compares the rise of social media in the early 2000s to the recent growth of businesses adopting social impact programs. During his time at Purpose, he observed that many business leaders have struggled to identify how they can fully integrate social impact programs into their companies – similar to how business leaders struggled to identify where social media fit within their organizations. 

, “over time, brands stopped thinking about social media as a fad and began to see how it integrated across departments and tied directly to their long-term business goals. My hypothesis is that we’re going to see a similar transition for social impact in the coming years.” He says that

 You can let him know what you think on Twitter at . Take a look at his full piece, including his five lessons for business leaders.@maxwellzorick