Tanisha Arora

Creative Strategy Manager

As a Creative Strategy Manager at Purpose, Tanisha applies her multi-disciplinary skills in design, creative strategy, storytelling and experiential marketing to create and support climate action campaigns and movements in India. She believes in the power of collaboration, community, art and technology to shift perceptions and accelerate meaningful change.

Before joining Purpose, Tanisha worked as a creative strategist and spatial designer for event and retail design agencies. She led projects for fashion, automobile and technology clients such as Nissan, BMW, Facebook, Amex, Farah Khan Fine Jewellery and several mid-market fashion brands in India. Globally, she has worked on recycled art installation and design projects in London and New York. In her 8+ years of experience working as a designer, she has constantly encouraged and supported her clients to adopt sustainable methods, materials and design choices in their approach. 

Tanisha was awarded the Tara Nirula Scholarship to complete her Masters in Fashion Entrepreneurship from London College of Fashion. When not working, she is busy baking, playing board games and experimenting with mixology. She loves collecting illustration and children’s books from across the world.